-
·
Fighting the Online Bullies
At our Internet Safety School events we typically talk about online bullying as something that only schoolchildren do to each other. But, with ever-widening access to technology, adults are increasingly using digital platforms to troll, abuse and intimidate others. In Brazil, Criola, an organisation that works to defend black women’s rights, decided to fight back by putting…
-
·
The Beginning of the End for Apps
The App Economy has been one of the stand-out successes of our burgeoning digital era. Companies like Apple and Google now generate billions of dollars of revenue from sales of mobile apps, and armies of clever developers have built entire businesses from releasing apps. But the need for apps has never been lower than today, and…
-
·
Find Your Growth Hub
The opportunity to deliver a keynote speech at the excellent Enterprise M3 Annual Conference in Woking this month gave me cause to ponder the role of local government and business groups in promoting digital skills and capability development across the UK. With Wild Orange Media located just a few miles away in nearby Surrey, Enterprise…
-
·
How to Live Without a Smartphone
A recent camera fault on my HTC One M8 called for a warranty repair which—horror of horrors—meant I would be without my smartphone for a week. It turned out to be quite a sobering experience, and one that I’d recommend many people give a try. It’s only when you are confronted by life without your…
-
·
[this subject line intentionally left blank]
I love using Signals by Hubspot. It helps me see when people open my emails and how often they do so. And it’s free for up to 200 notifications per month. You can sign up here. (my referral link) But that’s not what this blog post is about. I’d like to share some findings that the team…
-
·
How to instantly add every World Cup match to your calendar
I’ve spotted lots of web traffic coming through to an old blog post I wrote around the time of the last World Cup, where I shared advice on how to add the football matches to your Outlook calendar. This tells me this is still a popular thing to do, so here are the simple instructions you…
-
·
Make Marketing Noble, Keep Social Honest
I’ve been banging on for ages about the importance of making marketing an honourable, noble profession. And I’m delighted that my friends at the Chartered Institute of Marketing (CIM) have picked up this mission with their latest campaign entitled ‘Keep Social Honest’. From research carried out in March and April this year by YouGov across…
-
·
Correlation Does Not Imply Causation
Last week’s post about the ideal length for all kinds of different digital content sparked an offline debate about the differences between correlation and causation. Understanding the differences is crucial to many forms of analytics, and some people still get the two muddled up. In simple terms, a correlation implies a statistical relationship between two…
