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Tag: Google

  • Allister Frost

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    Google Removes Authorship Photos from SERPS

    Since 2011, writers and bloggers have had the option to have their photos displayed alongside articles and posts they have written that show up in Google’s search results. But that’s all about to change with alterations coming into effect over the next few days following an announcement by Google’s Webmaster Trends Analyst John Mueller. Gradually taking effect across…

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  • Allister Frost

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    How to Assess the Impact of Stopping Search Advertising: a Google Study

    It doesn’t take Sherlock Holmes to root out the motivation behind Google’s latest research finding that advertisers who stop buying paid ads on Google’s search engine lose lots of search engine clicks. So, in this post I’ll take a look at the research to help you navigate your way through the data. First up, Google’s…

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  • Allister Frost

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    Get a short URL for your Google+ account

    Opinions across the marketing industry remain divided over whether Google+ is the most fantastic development since manned space missions or the most pointlessly misguided invention ever. And I, for one, am firmly rooted somewhere between the two camps: I just can’t make up my mind. That’s why my personal presence on Google+ is fairly minimalistic.…

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  • Allister Frost

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    Google +1 data now in Google Analytics

    Much has been written about Google’s recently announced +1 service but now Google has added advanced analytical features that could help prove or disprove the value of this new tool. But first, what is Google +1? At it’s core, +1 is much like Facebook’s ‘Like’ feature. Website owners can add +1 icons like this: to…

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  • Allister Frost

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    Cricket and a broken window: how search engine advertising can be remarkable

    [image credit: Getty Images]I think I owe Lee Williams a beer or two as this is the second consecutive blog post I’ve written from a tip-off he passed my way. And this time, we’re talking about pay-per-click (PPC) advertising on search engines… Every marketer wants their brand and web site to appear high up in…

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  • Allister Frost

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    Facebook overtakes Google in the UK

    Happy New Year, dear reader! 2011 promises to be another fast-paced, roller coaster ride for marketers as the social web tightens its grip on ever-broader parts of our lives and the commercial competition to win our dwindling attention reaches boiling point. Last year we talked about social media, this year we’ll all be doing it.…

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  • Allister Frost

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    Google unveils: what we searched for most in 2010

    Today Google released the findings  of its annual study into how we used their search engine over the last 11 months. It presents some fascinating insights into the things that mattered most to us, from Chatroulette to Justin Bieber, and Twitter to Ash Clouds. The list of the most popular searches is once again dominated…

  • Allister Frost

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    Google’s guide to SEO

    Any attempt to manipulate natural Search Engine (SE) results listings is frowned upon by the major SE’s. But that doesn’t mean that all SEO is bad; most of it is just plain common sense. There’s no point having a great site that a search engine crawler cannot “see”. Step forward Google, and their “Search Engine…

  • Allister Frost

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    Google Unveiled: how much the top brands spend

    A revealing leak out of Google to AdAge shows just how much the top brands are spending on paid search with Google. No surprise that the top spenders are mostly transactional based companies looking to pick up online sales. One obvious anomaly in the top ten is BP which pumped $3.59million into paid search in…