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Tag: infographic

  • Allister Frost

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    The Science of Facebook Engagement (infographic)

    I’m often asked how companies can increase the engagement levels of their posts on Facebook. Sadly, there’s no silver bullet or one-size-fits-all solution, but there are plenty of studies that show the value of experimentation. And while it doesn’t offer any universally applicable answers, the infographic below may give you some fresh ideas for what…

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  • Allister Frost

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    Spanning the Digital Divide

    This is an interesting time to be in business. On the one hand there’s a constant stream of new shiny objects, gadgets and apps to play with, presenting exciting new ways to reach your customers. But on the other hand there are still plenty of traditional routes to market that  generate vast reach, even if…

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  • Allister Frost

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    The CMO’s Guide to Inbound Marketing

    Inbound marketing is a fancy-shmancy term that describes the way that consumers can now find companies before they buy through personal engagement with content on the social web. It’s fundamentally different to traditional marketing (AKA “Shouting!”) in that it requires continuous efforts from content creation teams and relies more on your ability to attract and…

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  • Allister Frost

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    How to infographicise your Twitter profile

    Is this useful or not? Probably not, but it’s harmless, good fun. A tool from Visual.ly allows you to “Twitterize Yourself!”, essentially creating a near-instant infographic of your Twitter persona. Quite what you’ll do with the resulting diagram I’m not sure. Maybe impress your mum or print it out to stick above your desk to…

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    No, this “INSANE Graphic” will not make you a better social media marketer

    When Business Insider Advertising posted a story about an “INSANE Graphic” about social media marketing last week I simply shrugged and moved on. Since then, the post has attracted huge amounts of attention online, amassing over 500,000 views and around 9k shares on each of Twitter, LinkedIn and Facebook. And with LinkedIn reporting that the…

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    The CMO’s Guide to The Social Landscape

    With thanks to Dr Kelly Page for sharing this, here’s a handy ‘ready reckoner’ from CMO.com that summarises some of the benefits of 15 of the big social networks, categorised against their value for Customer Communication, Brand Exposure Traffic (generation potential) To Your Site, and SEO. Of course, like any summary of this kind, it’s…

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  • Allister Frost

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    How to Assess the Impact of Stopping Search Advertising: a Google Study

    It doesn’t take Sherlock Holmes to root out the motivation behind Google’s latest research finding that advertisers who stop buying paid ads on Google’s search engine lose lots of search engine clicks. So, in this post I’ll take a look at the research to help you navigate your way through the data. First up, Google’s…

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  • Allister Frost

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    Pinterest: the ideal home for my social web infographics collection

    Pinterest has sparked fevered excitement amongst marketers in recent weeks. The pinboard-based photo-sharing website first launched quietly in late 2009 but was only recently opened up to invitation only registration. But since late last year, the site’s traffic has grown on a near-exponential curve. ComScore recently recorded monthly unique visitors in the US at 11.7 million, making Pinterest the…

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  • Allister Frost

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    A Day in The Internet: Just One of 200 Million Blog Posts Written Today

    Our digital world moves fast. So, here for your weekend delectation, is a thought-provoking infographic that shows just how much stuff happens each day on this thing we call The Internet. Enjoy! Created by: MBA Online

  • Allister Frost

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    CIM Report Shows Many Marketers are Ill-equipped for the Social Web

    The UK’s Chartered Institute of Marketing (CIM) recently teamed up with Ipsos ASI and Bloomberg to carry out new research to assess how businesses are adapting to our social media fuelled world. The results appear largely consistent with previous studies, although do provide a valuable benchmark for comparison with other data sources. And while many…

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