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Tag: marketing

  • Allister Frost

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    View London: clocking up new traffic

    I love case studies like this because it shows just what you can achieve with a little lateral thinking. On its site, Hitwise Intelligence tells the story of a clever campaign by View London to capture new site visitors at the time of the recent UK clock change. Instead of buying paid-for sponsored listings on…

  • Allister Frost

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    Crowd-sourcing: Driving down the price of a Skoda

    I’m a Skoda driver, and proud of it. So it comes as no surprise to me to see Skoda doing some clever digital marketing to promote one of their cars. Skoda Belgium is currently running a crowd-sourcing promotion to sell a Skoda Fabia car via Facebook. The starting price of the car is 12,950 euros,…

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  • Allister Frost

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    Social Media usage: the slowdown continues

    More evidence emerges of the slowdown in social media adoption, this time in the form of SocialMediaToday’s 3Q Update which uses Google AdPlanner data to assess the reach and age profile of the users of the most popular social networks. Highlights: Facebook active user count falls from 550 to 540 million Age group 55yrs+ shrinks…

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    Clever marketing: PILOT pens help you create your own font

    (click image to enlarge) Discover PILOT’s clever marketing for yourself at www.pilothandwriting.com.

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  • Allister Frost

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    Social media usage: have we peaked?

    New data released today by Forrester shows that the ways we use the internet today are largely unchanged compared to six months ago. This is in stark contrast to previous studies which have always shown our usage patterns shifting. Now, it seems, the profile of internet users may be starting to reach a mature state,…

  • Allister Frost

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    We’re all grappling with Facebook

    I attended a very informative presentation from Marcus Wareham, Head of Planning & Strategy EMEA at Facebook this morning. We saw the usual stats showing how big Facebook has become (half a billion users, 700 billion minutes every month, 50% log on every day etc.) and this gave me a chance to reflect on how…

  • Allister Frost

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    10 gaffes to avoid in social media marketing

    Everyone is a “Social Media Expert” these days. Most you’ll meet have made lots of stupid mistakes. Importantly though, the wisest people will have learned from their gaffes and won’t crash and burn the same ways again. If you’ve never made a social media mistake, you’re probably not doing it right. Here’s my quick list…

  • Allister Frost

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    Google Instant: advice for search marketers

    Google recently announced Google Instant, a new feature in their search engine which delivers immediate search results as you type. The Instant experience is available to everyone in the USA, as well as in selected other countries including the UK if you are signed in to a Google account. As you can see from the…

  • Allister Frost

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    How we search for stuff: Slidecast for marketers

    A short presentation, narrated by Allister Frost, that explains new insights we have into how people use search engines and what this means for marketers.

  • Allister Frost

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    The Online Police: Understanding the ASA’s new digital media remit

    Last week saw confirmation that the UK’s Advertising Standards Authority (ASA) will have a significantly extended remit to protect consumers from misleading or otherwise inappropriate online advertising from 1st March 2011. The ASA already polices all paid-for digital marketing activities; its extended remit gives it the power to monitor and highlight non-compliance of advertisers’ marketing…

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