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Allister Frost
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No, this “INSANE Graphic” will not make you a better social media marketer
When Business Insider Advertising posted a story about an “INSANE Graphic” about social media marketing last week I simply shrugged and moved on. Since then, the post has attracted huge amounts of attention online, amassing over 500,000 views and around 9k shares on each of Twitter, LinkedIn and Facebook. And with LinkedIn reporting that the…
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Allister Frost
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A new chapter: Wild Orange Media
Three weeks ago I left my role as Head of Digital Marketing Strategy at Microsoft to start a new chapter in my career. For some time I’ve harboured a dream of running my own company, being more in control of my own destiny and, crucially, being able to help a wider variety of businesses solve…
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Allister Frost
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Social Media World Forum Europe –The Measurement and Engagement Debate
I recently joined a panel debate on stage at Social Media World Forum Europe in London to discuss the merits and challenges of measuring engagement in social media channels. Thanks to the team at MyNewsdesk UK, the video is now available for online viewing. Enjoy, and please let me know what you think of the…
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Allister Frost
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Social Media Measurement–our journey so far…
At this week’s Social Media World Forum Europe I joined a panel to debate the merits of measuring engagement in social media activities. It was a friendly panel, with few areas of harsh disagreement, and we all agreed that we’ve not yet cracked the search for meaningful social media ROI metrics. Here’s my take on…
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Allister Frost
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The CMO’s Guide to The Social Landscape
With thanks to Dr Kelly Page for sharing this, here’s a handy ‘ready reckoner’ from CMO.com that summarises some of the benefits of 15 of the big social networks, categorised against their value for Customer Communication, Brand Exposure Traffic (generation potential) To Your Site, and SEO. Of course, like any summary of this kind, it’s…
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Allister Frost
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Pinterest: the ideal home for my social web infographics collection
Pinterest has sparked fevered excitement amongst marketers in recent weeks. The pinboard-based photo-sharing website first launched quietly in late 2009 but was only recently opened up to invitation only registration. But since late last year, the site’s traffic has grown on a near-exponential curve. ComScore recently recorded monthly unique visitors in the US at 11.7 million, making Pinterest the…
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Allister Frost
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A Day in The Internet: Just One of 200 Million Blog Posts Written Today
Our digital world moves fast. So, here for your weekend delectation, is a thought-provoking infographic that shows just how much stuff happens each day on this thing we call The Internet. Enjoy! Created by: MBA Online
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Allister Frost
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#FAIL: The 50 Greatest Social Media Screw-ups
Hot off the e-press is a fabulous new e-book that I’m very happy to recommend. Written by Bernhard Warner and Matthew Yeomans* of SMI, #FAIL catalogues the 50 most disastrous social media gaffes the world has seen. But, crucially, it also provides invaluable advice on what marketers should do to avoid finding themselves at the…
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Allister Frost
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My Capital Cardiff keynote presentation
I had a wonderfully frenetic few hours at Capital Cardiff today where I gave the keynote presentation and some media interviews. Much of the discussion centred on helping businesses, large and small, understand where to start with their social media exploration and seemed rather timely following my post earlier today about how many marketers remain…
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Allister Frost
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CIM Report Shows Many Marketers are Ill-equipped for the Social Web
The UK’s Chartered Institute of Marketing (CIM) recently teamed up with Ipsos ASI and Bloomberg to carry out new research to assess how businesses are adapting to our social media fuelled world. The results appear largely consistent with previous studies, although do provide a valuable benchmark for comparison with other data sources. And while many…
