FROST News
Updates from a life with a
Future-Ready Mindset
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Why Pizzerias Love You To Go Small
Friday night is pizza night! Or at least it is in my head right now! Everyone seems to love pizza these days. Economic recession or no recession, pizzerias have never been busier. Domino’s, the world’s largest pizza chain recently opened its 777th shop in the UK, and now operates in more than 70 countries. It…
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Little Delights and Why It Pays to Sweat The Small Stuff
My first boss drummed into me the importance of paying great attention to detail in everything I did. But little details, he told me, are especially important when working on designs for products and communications materials. So it was great delight that I was recently introduced to a lovely site called Little Big Details, which…
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Escaping FOMO and Living in the Moment
Valentine’s Day is upon us. The annual opportunity to show how much we care for the people we love, usually through the medium of corny gift cards, flowers and chocolates. But it’s also a good time to reconnect with the simpler things in life. Our fast-moving digital world constantly fuels a nagging fear of missing…
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There’s No Such Thing as a Digital Marketer
I’ve never felt very comfortable with the label ‘Digital Marketer.’ And to reflect this, I’ve been describing myself as “A Marketer in a Digital World” for about 5 years now, a badge I have worn with pride. But even this is starting to feel a little behind the times. The world is certainly digital, with…
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Delightful Creativity from Putpockets
There’s a very common mental state we experience every day of our lives that makes us greatly underestimate the likelihood of something bad happening to us. Psychologists call it the ‘normalcy bias’, and it’s a pretty helpful thing. Without it, we would be less able to relax and enjoy our lives. Instead, we’d live in…
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Common Website Mistakes To Avoid
We all see a lot of websites these days. But how often do you find yourself on a new site wondering what the company actually does or wants you to do next? It’s an all too common problem. In our haste to build websites, we often forget to look at the initial designs through our…
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Friction Free Forms for Marketing Ninjas
Happy New Year! I’ve written before about the dangers of asking too much of your site visitors before you have established a meaningful, value-based relationship with them. Now Lisa Margetis at Singlehop has reminded me of the importance of keeping any “asks” you must make of your customers as simple and pain-free as possible.
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A Tech-Free Festive Break
The Christmas and New Year festivities are almost upon us. And, as I pull down the shutters on another year of trading, I’m looking forward to switching off from the bustle and hustle of business life at Wild Orange Media and spending some quality time with family and friends. I’ll also be making a conscious…