FROST News
Updates from a life with a
Future-Ready Mindset
-
·
What Pay To Play Means For You
I’ve been asked a lot recently about ‘Pay To Play,’ the rhythmical phrase used to describe the requirement for brands to now pay for a presence on social networking sites. But I haven’t posted about it here before, so here are a few answers to questions that marketers might have as they contemplate life in the Pay To Play…
-
·
The Top 50 UK Marketing Blogs
Don’t panic, you’re in safe hands, allegedly… We’ve been named one of the UK’s Top 50 Marketing blogs in an exhaustive review by Contender Content. Which is nice… What’s even nicer is the list of 49 other useful marketing blogs that you can find at http://contendercontent.com/uk-marketing-agency-blogs/. Among our favourite reads on the list are Distilled, Incisive Edge,…
-
·
How to instantly add every World Cup match to your calendar
I’ve spotted lots of web traffic coming through to an old blog post I wrote around the time of the last World Cup, where I shared advice on how to add the football matches to your Outlook calendar. This tells me this is still a popular thing to do, so here are the simple instructions you…
-
·
Make Marketing Noble, Keep Social Honest
I’ve been banging on for ages about the importance of making marketing an honourable, noble profession. And I’m delighted that my friends at the Chartered Institute of Marketing (CIM) have picked up this mission with their latest campaign entitled ‘Keep Social Honest’. From research carried out in March and April this year by YouGov across…
-
·
Correlation Does Not Imply Causation
Last week’s post about the ideal length for all kinds of different digital content sparked an offline debate about the differences between correlation and causation. Understanding the differences is crucial to many forms of analytics, and some people still get the two muddled up. In simple terms, a correlation implies a statistical relationship between two…