FROST News

Updates from a life with a
Future-Ready Mindset

  • Allister Frost

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    How to Live Without a Smartphone

    A recent camera fault on my HTC One M8 called for a warranty repair which—horror of horrors—meant I would be without my smartphone for a week. It turned out to be quite a sobering experience, and one that I’d recommend many people give a try. It’s only when you are confronted by life without your…

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  • Allister Frost

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    Buffer for Not for Profits (half price)

    I remain a big fan of Buffer, the social media posting tool that makes it easy to cue up posts to social networks like Twitter and LinkedIn , and then drips them out to your desired schedule. Having the ability to schedule posts like this is an important way to maintain posting momentum to selected channels…

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  • Allister Frost

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    The Home Wi-fi for Safe Internet Access for Kids

    At Internet Safety School we’re always on the lookout for simple ways that parents can help their children live their digital lives to the full, while staying safe and secure. So we’re excited to be a backer of an innovative new product called Kidokey (also the first—and long-awaited—product we know that rhymes with okeydokey!). Kidokey…

  • Allister Frost

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    Become A Twitter Ninja

    It’s been quiet on our blog recently. That’s because we’ve been really busy. But when times get hectic, as the old mantra goes, there’s no point working harder, you need to work smarter. And that’s why I loved revisiting a post from the Buffer Blog from earlier this year in which Neil Patel shared a collection of…

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  • Allister Frost

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    I love using Signals by Hubspot. It helps me see when people open my emails and how often they do so. And it’s free for up to 200 notifications per month. You can sign up here. (my referral link) But that’s not what this blog post is about. I’d like to share some findings that the team…

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  • Allister Frost

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    Marketing Ethics Interview on Cambridge Marketing Review

    Shortly after giving a recent keynote speech for the Chartered Institute of Marketing at their annual Digital Conference in Cambridge I was interviewed by Kiran Kapur of Star 107.9 FM. My talk had been about the importance of marketing ethics and transparency, and the CIM’s Keep Social Honest campaign, and that’s exactly what Kiran wanted…

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  • Allister Frost

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    The Blemish Effect and Why Bad Reviews Are Good

    Let’s imagine you are looking to buy a book online. You are trying to choose between two books, neither of which you know much about, other than the information provided on the Amazon site where you are browsing. To help decide which book is best you scroll down to the review section. Based on these…

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  • Allister Frost

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    Marketing Week Live presentations

    I gave two keynotes at the recent Marketing Week Live event at London Olympia and am pleased to be able to share the slides with you here. The first includes some broad observations about the changing nature of marketing in the digital era with a focus on the demise of organic reach through social channels…

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  • Allister Frost

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    Sexting and Young People

    As part of our Internet Safety School community initiative here at Wild Orange Media, we’ve been delving into new research to examine some of the challenges facing young people online. The selfie is now a mainstay of our digital lives. But for some young people it can stray into darker areas where they may be encouraged to…

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  • Allister Frost

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    LinkedIn To Withdraw Lead Collection on 15 July 2014

    LinkedIn Ads includes a feature called Lead Collection that makes it easy for self-service advertisers to gather contact details, including email addresses, from people who engage with their ads. But this feature is set to be withdrawn on 15 July 2014, meaning you have just two weeks left to take advantage of it or withdraw…

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