• 50 Things You Don’t Need in 2014

    50 Things You Don't Need In 2014 from Wild Orange Media Ltd As 2013 draws to a close, I thought it might be fun to take a look at some well-loved things that suddenly find themselves obsolete in our fast-changing world. I can’t pretend this is a comprehensive list of all-things-obsolete, but coming up with…

  • The Basic Data Capture Mistake Almost Every Marketer Makes

    As marketers, we know a large part of our job is to collect as much data about customers and prospects as possible. Feeding the database gives us leads to qualify and valuable data to mine. So it makes perfect sense when we have something of value to these people—like some great content or special offers—that…

  • Introducing Internet Safety School for Parents and Carers

    Our mission here at Wild Orange Media has always been to help everyone benefit fully and safely from all the good things that our digital world has to offer. Yet one of the greatest threats we see in our internet-fuelled world today is to the safety and wellbeing of children. Left unattended, with unrestricted access…

  • Three Charms But Four Alarms

    We humans love seeing choices or lists presented in groups of three. Three gives a natural balance to things, as does five or seven. But three really is the magic number for marketers and copywriters. A recent study for the Make-A-Wish Foundation sought to find the messaging sweet spot for securing charitable donations. They randomly…

  • Content 1 Advertising 0 – Why Great Content Wins Today

    (This post by Allister Frost was first published on the Emarketeers’ blog) Content, content, content… It seems everyone in marketing these days is talking about content. The stats prove it too with the number of Google searches for “Content Marketing” soaring 10-fold in the last two years. And I’m a believer. I believe great content…

  • Selecting A College With Gen Z And Its Parents

    While preparing for my keynote address at The Association of Colleges’ Annual Digital Engagement and Marketing Conference in December I’ve recently been pondering some of the digital challenges facing education establishments. Selecting a college and course to study is up there with the most important decisions of our lives. But what has the greatest influence…

  • Mind The Gap – Consumers 1 v Marketers 0

    We live in a fast-changing world. Which means the longer you’ve held an opinion, the greater the chances your views may have fallen behind the times. The latest fast.MAP Marketing Gap study (the 9th annual edition) shows once again how disconnected some marketers’ views are from those of their customers. Let’s take a look at…

  • Visualise Anything – This Is the Average Man’s Body

    Technology is so powerful these days we can visualise almost anything we can imagine. But data visualisations don’t have to be dull. Pie charts, graphs and flow diagrams all have an important role to play, but sometimes a picture truly does paint a thousand words. That’s why I love this article from The Atlantic. From…

  • This Is Not An Insight at Social Media Week

    It’s Social Media Week (#SMW) in London and other cities around the world.  And, like any social media conference, the microphone seems to attract more than its fair share of nonsense and misguided opinions masquerading as facts. Fortunately there’s a deliciously barbed anonymous Tumblr page to bring our attention to some of the most mindless…

  • Why You Should Schedule Your Updates With Buffer

    Buffer has been a staple ingredient in my social media management workflow for a couple of years now. If you’ve not tried it yet, now’s the time! It’s a simple, free tool that allows users to schedule tweets and posts to other social networks including Facebook (pages and profiles), LinkedIn (profiles, groups and company pages),…