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How to make friends with your LinkedIn QR code
LinkedIn is the world’s biggest professional social networking tool. So it’s a great way to find interesting people and follow their news. But it’s also pretty handy for when you meet interesting people in real life… Once upon a time, the LinkedIn app had a groovy “Find Nearby” feature that allowed you to connect with…
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Being a Good Influence(r)
I’m often asked what the rules are governing promotional activities carried out by influencers, whether a hired-in celebrity or members of staff or partner firms. Until recently the guidance has been quite vague, but some recent publications from the ASA and CMA have clarified things a bit, at least here in the UK. Back in…
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Latest Facebook Ad Targeting Options
We’ve once again updated our Precision Ad Targeting Planning Worksheet for Facebook (UK Edition) and many of the changes we predicted earlier this year have come true. As Facebook wrestles to restore its reputation and curtail inappropriate advertising activities like excluding certain people from offers, it has removed some of its more contentious demographic targeting…
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Latest Updates to Facebook Ad Targeting Options
We’ve been monitoring Facebook’s ad targeting choices for several years and our latest audit reveals a number of significant changes. As always, we’ve listed out all the available audience segmentation choices available in our Ad Targeting Worksheet which is now available for free download from here. So, what’s changed for UK marketers in recent months?…
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The Vicious Circle of Social Media ROI
Convince & Convert has just released its 2017 State of Social Marketing report and it makes for an interesting read. The study questioned more than 2,700 social media marketers working both client side and in agencies in over 100 countries. It’s important to keep this in mind, because the results presents an inside-industry view of the…
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Two Billion People and Counting
When a young Mark Zuckerberg gave ‘theFacebook’ its debut at Harvard College in February 2004, few would have dared imagine it could ever turn a profit, let alone survive for more than a few years. Yet here we are, almost 5,000 days later, and Facebook, as it’s now known the world over, has just steamrollered…
