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Allister Frost
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Pinterest: the ideal home for my social web infographics collection
Pinterest has sparked fevered excitement amongst marketers in recent weeks. The pinboard-based photo-sharing website first launched quietly in late 2009 but was only recently opened up to invitation only registration. But since late last year, the site’s traffic has grown on a near-exponential curve. ComScore recently recorded monthly unique visitors in the US at 11.7 million, making Pinterest the…
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Allister Frost
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Social Media: “I kind of hate it. I think it’s awful”
I still enjoy watching US comedian Louis CK’s famous “Everything’s Amazing and Nobody’s Happy” TV clip where he lambasts people for not appreciating the simple things (and the amazing things) in life. His appearance on the Conan chat show became an online viral hit with 5.4 million viewings on YouTube alone. This weekend, Joe Higgins…
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Allister Frost
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#FAIL: The 50 Greatest Social Media Screw-ups
Hot off the e-press is a fabulous new e-book that I’m very happy to recommend. Written by Bernhard Warner and Matthew Yeomans* of SMI, #FAIL catalogues the 50 most disastrous social media gaffes the world has seen. But, crucially, it also provides invaluable advice on what marketers should do to avoid finding themselves at the…
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Allister Frost
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My Capital Cardiff keynote presentation
I had a wonderfully frenetic few hours at Capital Cardiff today where I gave the keynote presentation and some media interviews. Much of the discussion centred on helping businesses, large and small, understand where to start with their social media exploration and seemed rather timely following my post earlier today about how many marketers remain…
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Allister Frost
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CIM Report Shows Many Marketers are Ill-equipped for the Social Web
The UK’s Chartered Institute of Marketing (CIM) recently teamed up with Ipsos ASI and Bloomberg to carry out new research to assess how businesses are adapting to our social media fuelled world. The results appear largely consistent with previous studies, although do provide a valuable benchmark for comparison with other data sources. And while many…
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Allister Frost
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Get a short URL for your Google+ account
Opinions across the marketing industry remain divided over whether Google+ is the most fantastic development since manned space missions or the most pointlessly misguided invention ever. And I, for one, am firmly rooted somewhere between the two camps: I just can’t make up my mind. That’s why my personal presence on Google+ is fairly minimalistic.…
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Allister Frost
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The Future of Sharing: Social Media Week Panel Debate
I joined a panel debate on the topic of “The Future of Sharing” as part of Social Media Week on Thursday. You can see the on-demand video at the SMW Livestream site to find out what my fellow panellists Ash Choudhury of Nokia, Trevor Johnson of Facebook, Mark Jones of Reuters and host Gordon MacMillan…
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Allister Frost
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Get A Career Timeline: your work-life infographic by Re.vu
Re.vu is a relatively new online service that helps you present your career history in a more engaging, graphical way than sites like LinkedIn. With the ways people find and consume information changing as we embrace new digital communication channels, the ability to present a visual resume (CV) is increasingly valuable. Re.vu does this in…
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Allister Frost
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The Future of Customer Service and the Rise of the Social Customer
First Direct is that rarest of breeds: a well-loved British bank. And their customer service, at least in my experience, is second to none. So it makes perfect sense for them to have co-authored a report, released today in partnership with It’s Open, that discusses how customer service departments need to evolve to keep pace…
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Allister Frost
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My Figaro Digital Conference interview
I’ll be giving a talk at Figaro Digital’s Social Media Marketing Conference on 5 April at The International Coffee Organisation in London. Tickets are now on sale here. Ahead of this, I recently gave an interview on the current state of social media marketing, tackling questions about the ROI of social media, the most common…
