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Allister Frost
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The Vicious Circle of Social Media ROI
Convince & Convert has just released its 2017 State of Social Marketing report and it makes for an interesting read. The study questioned more than 2,700 social media marketers working both client side and in agencies in over 100 countries. It’s important to keep this in mind, because the results presents an inside-industry view of the…
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Allister Frost
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Why you’ll love Audiense (formerly SocialBro)
Last week SocialBro, a Twitter and Instagram audience insight and monitoring platform, rebranded as Audiense. Once you get past the post-modern deliberate misspelling* of a well-known word, I think you’re going to enjoy finding out more about this tool. First up, aside from the free Twitter Analytics tool, the best bits of Audiense have to be paid…
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Allister Frost
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Why Marketers are to Blame for the Demise of Customer Service
A whopping 65% of social media users now think it’s better to contact companies through social networking sites than to make a call to its call centre. The reasons are obvious: social media sites seem to attract a faster response, they’re quick and easy to use and, er, remind me, how do I make an old-fashioned phone…
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Allister Frost
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McDonald’s, Pink Slime, and Absolute Transparency
McDonald’s has been doing some excellent marketing in recent years. It’s clear that the company understands the digital world and the need to operate more openly and transparently. Its excellent Our Food, Your Questions campaign is evidence of how much the company is changing. First launched in Canada, this is now one of my all time favourite social media…
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Allister Frost
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What Teenagers Really Think About Social Media
Here are two posts that should be required reading for all parents of young children and teenagers, as well as all marketing professionals who would like to make their products appeal more to young people through social media marketing programmes. As we often discuss at Internet Safety School, it can be really difficult to see the world…
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Allister Frost
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Buffer for Not for Profits (half price)
I remain a big fan of Buffer, the social media posting tool that makes it easy to cue up posts to social networks like Twitter and LinkedIn , and then drips them out to your desired schedule. Having the ability to schedule posts like this is an important way to maintain posting momentum to selected channels…
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Allister Frost
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Marketing Week Live presentations
I gave two keynotes at the recent Marketing Week Live event at London Olympia and am pleased to be able to share the slides with you here. The first includes some broad observations about the changing nature of marketing in the digital era with a focus on the demise of organic reach through social channels…
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Allister Frost
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LinkedIn To Withdraw Lead Collection on 15 July 2014
LinkedIn Ads includes a feature called Lead Collection that makes it easy for self-service advertisers to gather contact details, including email addresses, from people who engage with their ads. But this feature is set to be withdrawn on 15 July 2014, meaning you have just two weeks left to take advantage of it or withdraw…
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Allister Frost
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Demystifying Digital Marketing in Dubai
Next week I’ll be in Dubai, UAE, to deliver a new training programme entitled ‘Demystifying Digital Marketing’. The open course is a two-day programme, designed to coincide with the Middle East Event Show and Mktg Live, and will feature brand new training content covering everything from search engines to email, mobile marketing to UI testing. I’ve written…
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Allister Frost
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Why Length Matters in Online Content
The well-worn phrase “Size Doesn’t Matter” has no place in the digital marketer’s toolbox. Size, I’m slightly saddened to report, is everything. Get it wrong and your content simply won’t get consumed. Get it right and you could give your content a precious extra lift, boosting clicks, conversions and, ultimately, sales. Kevan Lee at Buffer recently…
Tag: social media
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The Vicious Circle of Social Media ROI
Convince & Convert has just released its 2017 State of Social Marketing report and it makes for an interesting read. The study questioned more than 2,700 social media marketers working both client side and in agencies in over 100 countries. It’s important to keep this in mind, because the results presents an inside-industry view of the…
