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FROST News

Updates from a life with a
Future-Ready Mindset

  • Allister Frost

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    Why Marketers are to Blame for the Demise of Customer Service

    A whopping 65% of  social media users now think it’s better to contact companies through social networking sites than to make a call to its call centre. The reasons are obvious: social media sites seem to attract a faster response, they’re quick and easy to use and, er, remind me, how do I make an old-fashioned phone…

  • Allister Frost

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    Using LinkedIn Better and More Cheaply

    Change is never easy, is it? But if there’s one New Year’s resolution I’m proudly sticking to, it’s the one about making better use of LinkedIn to manage my personal brand and find like-minded people to support me in my work. And, for many smart people, using LinkedIn better takes little more than remembering to use the…

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  • Allister Frost

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    McDonald’s, Pink Slime, and Absolute Transparency

    McDonald’s has been doing some excellent marketing in recent years. It’s clear that the company understands the digital world and the need to operate more openly and transparently. Its excellent Our Food, Your Questions campaign is evidence of how much the company is changing. First launched in Canada, this is now one of my all time favourite social media…

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  • Allister Frost

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    What Teenagers Really Think About Social Media

    Here are two posts that should be required reading for all parents of young children and teenagers, as well as all marketing professionals who would like to make their products appeal more to young people through social media marketing programmes. As we often discuss at Internet Safety School, it can be really difficult to see the world…

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  • Allister Frost

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    Book List – Behavioural Economics and Persuasion Skills

    I’m often asked for some recommendations of good books on behavioural economics and persuasion skills, so here’s a quick list of some of my favourite reads. Click on the books to view each title on Amazon. Enjoy!  Fun to read, a great starting point in bite-sized chunks. Frankly anything by Dan Ariely is guaranteed to…

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  • Allister Frost

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    How to Live Without a Smartphone

    A recent camera fault on my HTC One M8 called for a warranty repair which—horror of horrors—meant I would be without my smartphone for a week. It turned out to be quite a sobering experience, and one that I’d recommend many people give a try. It’s only when you are confronted by life without your…

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  • Allister Frost

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    Buffer for Not for Profits (half price)

    I remain a big fan of Buffer, the social media posting tool that makes it easy to cue up posts to social networks like Twitter and LinkedIn , and then drips them out to your desired schedule. Having the ability to schedule posts like this is an important way to maintain posting momentum to selected channels…

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  • Allister Frost

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    The Home Wi-fi for Safe Internet Access for Kids

    At Internet Safety School we’re always on the lookout for simple ways that parents can help their children live their digital lives to the full, while staying safe and secure. So we’re excited to be a backer of an innovative new product called Kidokey (also the first—and long-awaited—product we know that rhymes with okeydokey!). Kidokey…

  • Allister Frost

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    Become A Twitter Ninja

    It’s been quiet on our blog recently. That’s because we’ve been really busy. But when times get hectic, as the old mantra goes, there’s no point working harder, you need to work smarter. And that’s why I loved revisiting a post from the Buffer Blog from earlier this year in which Neil Patel shared a collection of…

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  • Allister Frost

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    I love using Signals by Hubspot. It helps me see when people open my emails and how often they do so. And it’s free for up to 200 notifications per month. You can sign up here. (my referral link) But that’s not what this blog post is about. I’d like to share some findings that the team…

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