• Two Billion People and Counting

    Two Billion People and Counting

    When a young Mark Zuckerberg gave ‘theFacebook’ its debut at Harvard College in February 2004, few would have dared imagine it could ever turn a profit, let alone survive for more than a few years. Yet here we are, almost 5,000 days later, and Facebook, as it’s now known the world over, has just steamrollered…

  • Updates in the new LinkedIn desktop experience

    Microsoft secured final regulatory approval of its $26.2 billion cash-only acquisition of LinkedIn in December 2016, and the social network has already undergone some substantial changes. There’s an all-new look for desktop users. Out goes that tired, dated menu bar, and in comes a new, simplified iconography-based navigation bar.   LinkedIn’s messaging tools also now…

  • Railway Strikes – You Are Part of the Solution

    Today, as millions of commuters in the UK experience travel chaos caused by an RMT railway strike, I can’t help but wonder if there’s a much smarter way to work and travel. The industrial action comes after conductors for the Southern Rail network, which operates train routes through heavily-populated parts of South England and London,…

  • Business Lessons from Leicester

    In a normally quiet, mid-sized city in central England a seismic revolution just took place. Leicester (pronounced “Lester” for you non-Brits) City Football* Club (LCFC) has just won the English Premier League title, arguably the most prestigious national club league trophy in the world. If that strikes you as unremarkable, consider these: Last season, LCFC won…

  • Why you’ll love Audiense (formerly SocialBro)

    Last week SocialBro, a Twitter and Instagram audience insight and monitoring platform, rebranded as Audiense. Once you get past the post-modern deliberate misspelling* of a well-known word, I think you’re going to enjoy finding out more about this tool. First up, aside from the free Twitter Analytics tool, the best bits of Audiense have to be paid…

  • Why You Should Quit Chasing Only 5-Star Reviews

    Savvy online marketers have long known about the power of the Blemish Effect, where a few poor reviews can actually increase the attractiveness of a product. A new study by Northwestern University sheds fresh light on this phenomenon and some fascinating details about the perfect average review score to secure the highest number of sales. Five is Too…

  • Free Download – Planner for Facebook Advertising Targeting

    We wrote previously about the awesome power of ad targeting in Facebook. But things just got even better! With the recent addition of the Detail Targeting choices in Facebook it’s now possible to direct adverts towards people who maybe have an interest in one thing (e.g. Bodybuilding) but not in another (e.g. Running). This creates opportunities for…

  • Murder Games – help your children stay safe online

    Last night saw the first airing of a gripping and heart-wrenching BBC Three TV docu-drama about the life and death of Breck Bednar, a 14-year-old Surrey schoolboy who was lured to his death after being groomed online. I’d urge all parents to make time to watch the TV programme; it’s incredibly insightful and will open…

  • Netflix Socks Mean You’ll Never Miss A Show Again

    We’re pretty sure this is exactly what the Internet of Things was invented for. Simply (well, ‘simply’ if you’re an electronics and computing wizard) by following the instructions you can now make yourself a pair of socks that will automagically pause Netflix if you doze off. Yes, really! Netflix recommends you knit your own socks,…

  • Fighting the Online Bullies

    At our Internet Safety School events we typically talk about online bullying as something that only schoolchildren do to each other. But, with ever-widening access to technology, adults are increasingly using digital platforms to troll, abuse and intimidate others. In Brazil, Criola, an organisation that works to defend black women’s rights, decided to fight back by putting…