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FROST News

Updates from a life with a
Future-Ready Mindset

  • Allister Frost

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    Marketing Ethics Interview on Cambridge Marketing Review

    Shortly after giving a recent keynote speech for the Chartered Institute of Marketing at their annual Digital Conference in Cambridge I was interviewed by Kiran Kapur of Star 107.9 FM. My talk had been about the importance of marketing ethics and transparency, and the CIM’s Keep Social Honest campaign, and that’s exactly what Kiran wanted…

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  • Allister Frost

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    The Blemish Effect and Why Bad Reviews Are Good

    Let’s imagine you are looking to buy a book online. You are trying to choose between two books, neither of which you know much about, other than the information provided on the Amazon site where you are browsing. To help decide which book is best you scroll down to the review section. Based on these…

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  • Allister Frost

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    Marketing Week Live presentations

    I gave two keynotes at the recent Marketing Week Live event at London Olympia and am pleased to be able to share the slides with you here. The first includes some broad observations about the changing nature of marketing in the digital era with a focus on the demise of organic reach through social channels…

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  • Allister Frost

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    Sexting and Young People

    As part of our Internet Safety School community initiative here at Wild Orange Media, we’ve been delving into new research to examine some of the challenges facing young people online. The selfie is now a mainstay of our digital lives. But for some young people it can stray into darker areas where they may be encouraged to…

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  • Allister Frost

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    LinkedIn To Withdraw Lead Collection on 15 July 2014

    LinkedIn Ads includes a feature called Lead Collection that makes it easy for self-service advertisers to gather contact details, including email addresses, from people who engage with their ads. But this feature is set to be withdrawn on 15 July 2014, meaning you have just two weeks left to take advantage of it or withdraw…

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  • Allister Frost

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    Google Removes Authorship Photos from SERPS

    Since 2011, writers and bloggers have had the option to have their photos displayed alongside articles and posts they have written that show up in Google’s search results. But that’s all about to change with alterations coming into effect over the next few days following an announcement by Google’s Webmaster Trends Analyst John Mueller. Gradually taking effect across…

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  • Allister Frost

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    What Pay To Play Means For You

    I’ve been asked a lot recently about ‘Pay To Play,’ the rhythmical phrase used to describe the requirement for brands to now pay for a presence on social networking sites. But I haven’t posted about it here before, so here are a few answers to questions that marketers might have as they contemplate life in the Pay To Play…

  • Allister Frost

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    The Top 50 UK Marketing Blogs

    Don’t panic, you’re in safe hands, allegedly… We’ve been named one of the UK’s Top 50 Marketing blogs in an exhaustive review by Contender Content. Which is nice… What’s even nicer is the list of 49 other useful marketing blogs that you can find at http://contendercontent.com/uk-marketing-agency-blogs/. Among our favourite reads on the list are Distilled, Incisive Edge,…

  • Allister Frost

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    How to instantly add every World Cup match to your calendar

    I’ve spotted lots of web traffic coming through to an old blog post I wrote around the time of the last World Cup, where I shared advice on how to add the football matches to your Outlook calendar. This tells me this is still a popular thing to do, so here are the simple instructions you…

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  • Allister Frost

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    Make Marketing Noble, Keep Social Honest

    I’ve been banging on for ages about the importance of making marketing an honourable, noble profession. And I’m delighted that my friends at the Chartered Institute of Marketing (CIM) have picked up this mission with their latest campaign entitled ‘Keep Social Honest’. From research carried out in March and April this year by YouGov across…

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