FROST News

Updates from a life with a
Future-Ready Mindset

  • Allister Frost

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    The Beginning of the End for Apps

    The App Economy has been one of the stand-out successes of our burgeoning digital era. Companies like Apple and Google now generate billions of dollars of revenue from sales of mobile apps, and armies of clever developers have built entire businesses from releasing apps. But the need for apps has never been lower than today, and…

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  • Allister Frost

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    Find Your Growth Hub

    The opportunity to deliver a keynote speech at the excellent Enterprise M3 Annual Conference in Woking this month gave me cause to ponder the role of local government and business groups in promoting digital skills and capability development across the UK. With Wild Orange Media located just a few miles away in nearby Surrey, Enterprise…

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  • Allister Frost

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    The Enduring Power of Moore’s Law

    At Wild Orange Media we’re often asked (and caught talking) about Moore’s Law, the exponential growth principle first documented in 1965. Gordon Moore. then just a young engineer, made the far-sighted observation that technology, largely powered by silicon microelectronics, could repeatedly double in power in a fairly predictable way. It’s a principle that has shaped…

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  • Allister Frost

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    Is Your Chosen Career Heading for Extinction?

    A question from the future: “Grandad, is it really true that people used to fly planes and work in shops? We’re learning about it at school.” Change is everywhere in a technology-charged world. Many of the jobs people do have changed or disappeared completely in recent years, and some will be barely remembered a few years…

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  • Allister Frost

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    The Definitive Planning Guide for Facebook Ad Targeting

    UPDATE: We’ve revised our Facebook Ad Targeting Planning Document to reflect ongoing improvements form Facebook. Get the updated information here.     Targeting ads and posts on Facebook gets more interesting every week. I don’t know of any other ways that marketers can precision target “single College Graduates who are away from their family working in the Healthcare and…

  • Allister Frost

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    Why Marketers are to Blame for the Demise of Customer Service

    A whopping 65% of  social media users now think it’s better to contact companies through social networking sites than to make a call to its call centre. The reasons are obvious: social media sites seem to attract a faster response, they’re quick and easy to use and, er, remind me, how do I make an old-fashioned phone…

  • Allister Frost

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    Using LinkedIn Better and More Cheaply

    Change is never easy, is it? But if there’s one New Year’s resolution I’m proudly sticking to, it’s the one about making better use of LinkedIn to manage my personal brand and find like-minded people to support me in my work. And, for many smart people, using LinkedIn better takes little more than remembering to use the…

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  • Allister Frost

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    McDonald’s, Pink Slime, and Absolute Transparency

    McDonald’s has been doing some excellent marketing in recent years. It’s clear that the company understands the digital world and the need to operate more openly and transparently. Its excellent Our Food, Your Questions campaign is evidence of how much the company is changing. First launched in Canada, this is now one of my all time favourite social media…

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  • Allister Frost

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    What Teenagers Really Think About Social Media

    Here are two posts that should be required reading for all parents of young children and teenagers, as well as all marketing professionals who would like to make their products appeal more to young people through social media marketing programmes. As we often discuss at Internet Safety School, it can be really difficult to see the world…

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  • Allister Frost

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    Book List – Behavioural Economics and Persuasion Skills

    I’m often asked for some recommendations of good books on behavioural economics and persuasion skills, so here’s a quick list of some of my favourite reads. Click on the books to view each title on Amazon. Enjoy!  Fun to read, a great starting point in bite-sized chunks. Frankly anything by Dan Ariely is guaranteed to…

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